有人说，获奖后的莫言，不仅是中国人、中国文化的骄傲，也是中国极为难得的优质社会资源。

莫言

　　Mo Yan, the first Chinese national to win a Nobel Prize in Literature, is likely to earn about 200 million yuan （US$32 million） this year, thus becoming the top earner among Chinese writers, China Economic Weekly magazine reported。
　　The first large payment that Mo will receive is the US$1.2 million prize money. He will also get a large amount of royalties from his books which have become best-sellers across China since he won the prize。
　　Beijing Genuine & Profound Culture Development Co., Ltd., a publisher which owns the rights to all of Mo's works on the Chinese mainland, launched the writer's collected plays on October 17, seven days after Mo won the Nobel Prize, with 200,000 copies of the first edition. If all books are sold, Mo can get at least 40 million yuan （US$6.4 million） in royalties based on a royalty rate of no less than 10 percent。
　　The company said they would soon publish Mo's collected works including novels, short stories, essays and prose. It is said that the company will print up to 1 million copies. If so, Mo's royalties are projected to be 70 million yuan （US$11.2 million）。 Therefore, the Nobel winner is likely to earn 110 million yuan （US$17.6 million） in royalty payments alone。
　　Meanwhile, Mo's works have become the most sought after materials for film and TV adaptations. Zhang Xuanyang, a publishing planner at the company said that adaptation rights have been sold for over 10 million yuan （US$1.6 million）。
　　In addition, Mo, seen as a proud son of Shandong Province, is expected to receive millions of yuan in awards from local provincial governments。
　　Xue Shengwen, a senior researcher at CIConsulting, an industry research and consulting firm, said in the long run publishers would benefit hugely from skyrocketing sales of Mo's books both in China and abroad, and films or TV shows adapted from his works will enjoy a strong box office performance。
　　Another analyst said: "Mo Yan will generate considerable revenues for many companies over the next three to five years. But it is hard to predict how big the revenues will be. China has not won a Nobel Prize in Literature before, so it is unclear how the market will react."
　　莫言的新书已经提前上市；莫言著作的影视改编权正在激烈争夺中；莫言的故乡拟投资6.7亿元，弘扬红高粱文化；莫言的签约公司正在准备上市；莫言研究会的电话被打爆，都是想成为研究会理事的人；有高校已经在和莫言文学馆洽谈建立实习基地；有企业家声称，想送给莫言老师一套北京的别墅……
　　金色莫言：收入或达两个亿
　　有人估算，获奖后的莫言，今年的收入将达到两个亿，绝对的中国作家首富。
　　莫言的第一笔收入是约合750万元人民币的诺贝尔文学奖奖金。我国个人所得税法规定：国际组织颁发的科学、文化等方面的奖金可以免征个税。
　　更大的一块收入则来自于莫言作品的版税收入。
　　10月17日，莫言获奖后第7天，莫言的新作《我们的荆轲》面市，首批发行20万册。“这本书原计划在10月底上市，得到莫言老师获奖的消息之后，工作人员加班加点，硬是把时间提前到了10月中旬。新书发布前，责编已经三天三夜没睡觉了。”莫言作品在国内唯一全版权签约商——北京精典博维文化发展有限公司（下称“精典博维”）的工作人员告诉《中国经济周刊》。
　　据其介绍，即将出版的全套20部作品的《莫言文集》，准备印刷上百万册，整体定价大概在700元至800元。按照100万册，每套700元来算，《莫言文集》的定价总额就有7亿元之多。
　　此外，按照精典博维的原定计划，今年还将有四本莫言的新书面市。
　　据媒体报道，同为诺贝尔文学奖得主的加西亚·马尔克斯，其正式授权的《百年孤独》中文版，自去年在中国上市以来，一年内已卖出220万本，版税收入为1100万元。
　　业内人士表示，与《百年孤独》相比，莫言的作品更贴近中国读者，除《莫言文集》外，其他五本新书，每本的销量突破220万册毫无问题。精典博维的工作人员表示，莫言的版税（即稿酬，按照图书销售总额的一定比例获取）属于商业机密，“至少在10%以上，绝对是国内作家中最顶尖的”。